Reject Apparel
Apparel & Brand Design
Brief
Design and develop a rock-and-roll inspired clothing brand.
Overview
Reject is a sustainable apparel brand that believes in questioning the status quo. Its experimental typography and unflinching voice create a rebellious brand world that transcends the music scene it celebrates.
Sketches & Process
Final Visual Identity
Distressed type is at the core of the brand. Graphics were printed and scanned back in for the defining, disruptive feel.