Reject Apparel

Apparel & Brand Design


Brief

Design and develop a rock-and-roll inspired clothing brand.

Overview

Reject is a sustainable apparel brand that believes in questioning the status quo. Its experimental typography and unflinching voice create a rebellious brand world that transcends the music scene it celebrates.

Sketches & Process

Final Visual Identity

Distressed type is at the core of the brand. Graphics were printed and scanned back in for the defining, disruptive feel.